Intro to Strategic Corporate Research

BEGINNER LEVEL TRACK. Come and learn the basics of what strategic corporate research entails with the legendary Kate Bronfenbrenner, Director of Labor Education Research at Cornell University . In this workshop you will learn the fundamentals of why strategic corporate research matters, the basics of what strategic researchers explore in the course of their ordinary work, and some basic tools we use to find this information.

Kate Bronfenbrenner is the Director of Labor Education Research and a Senior Lecturer at Cornell University’s School of Industrial and Labor Relations, and the Co-Director of the Worker Empowerment Research Project (WERN). Her primary research interests include union and employer strategies in organizing and bargaining in the global economy; labor, race and gender; the impact of labor law and trade policy on employment, wages, and unionization. Prior to joining the Cornell faculty in 1993, Bronfenbrenner was an Assistant Professor in Labor Studies at Penn State University and worked for many years as an organizer and union representative with the United Woodcutters Association in Mississippi and with SEIU in Boston, as well as a welfare rights organizer in Seattle, Washington.