Basics of Sectoral Research

Workshop Description:

BEGINNER LEVEL TRACK. Understanding your target company is not enough. In this class, you will learn how to take a step back from the company financials and look at the big picture. Goetz Wolff, the professor of UCLA’s legendary Sectoral Analysis class, will teach you how to take a sector wide view of an industry and apply the lessons to shape your own campaigns.

Workshop Leader:

Goetz Wolff established the graduate-level “Sectoral Analysis” course a couple decades ago for the Urban Planning Department in the UCLA Luskin School of Public Affairs. Over the years he has taught several hundred graduate students in the methods of qualitative and quantitative industry research. The course has yielded scores of research reports about a variety of industries that have been used by labor unions, economic development agencies, and local governments to guide union organizing and shape public policy. He was elected president of his UCLA lecturer’s local (UCAFT-1990), and was the Research Director for six years at the Los Angeles County Federation of Labor, AFL-CIO. Wolff’s research and teaching interests center on equity and economic development issues — in particular the reciprocal roles of industries and regions in shaping each other. His work identifies and promotes economic development strategies and policies that address the consequences of economic restructuring in the Southern California region.